Strategic Thinking

WE ADVISE FRENCH AND INTERNATIONAL COMPANIES IN THINKING OF INNOVATIVE STRATEGIC AXES, SUPPORTED BY A DEEP KNOWLEDGE OF THE BEHAVIORS AND EXPECTATIONS OF THE DIFFERENT FAMILY PATTERNS OF TODAY AND TOMORROW!

Our mission is:

  • Take into consideration the influence of the social circle of family and integrate it into the strategy of French and international companies,
  • Involve children, families and grandparents through new customer experiences that satisfy their desires,
  • Give meaning to your marketing actions and to know the keys of a sensitive and evolving environment,
  • Have a 360-degree view of your positioning strategy to answer the multichannel exposure of the family,

“Tell me and I forget,
teach me and I remember,
involve me and I learn.”
Benjamin Franklin

For an in-depth analysis, CDE applies the “Strategic Thinking” method, which consists in studying the company’s data (from the past, present, future), crossing them with those of the market and its environment, taking into account the expectations and needs of a particular target. The aim of this approach is to establish the company’s vision and its tomorrow’s products.

KEY REFERENCES

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OUR ACCOMPANYING

| AUDIT | MARKETING AND COMMUNICATION STRATEGY | CONSULTING | BRANDING | CREATION OF PRODUCTS’S AND SERVICES’S CONCEPTS | MEDIA STRATEGY | DIGITAL PERFORMANCE | LICENSING | COMPETITIVE BENCHMARKING | TARGET’S BENCHMARKING | ETC.