Saforelle Miss


In order to affirm their leadership and to unite their customer base, we’ve been working with the Laboratoires IPRAD since 2015 for the development of their brand Saforelle Miss. To create a link between mothers and their young daughters, we thought of a brand content strategy using storytelling on multiple media (book, video, professional support…) and strengthened their digital presence with the launch and the management of their Facebook page Saforelle Miss. We also created partnerships with parenting blogs.