DreamWorks Animation

#SOCIALMEDIA #INFLUENCERS #VIDEO #PRESSRELATIONS

We accompany Dreamworks Animation with the development and visibility of the new franchise : « Spirit Riding Free ». We set a partnership with a young Youtuber who sang the OST and starred in a music video. The nano and micro influencers were part of the marketing levers who helped promoting the series and promotional items, on the same level as the press relations campaign we led.

 

NANO AND MICRO INFLUENCE

Collaborations with french singer and Youtuber Satine Wallé

#EVENT #CONTEST #INFLUENCE #VIDEO

To promote the series “Spirit: Riding Free” and its by-products, we have devised a game mechanics allowing the winners to win their tickets for an exclusive and immersive event in the Spirit universe called “Galop en Fête”(literally “Gallop Fest”). Social media, press, digital display, influence marketing, a video shooting and its mediatisation are among the levers that have made possible to communicate about the contest. The 15 winners and their children have lived an exceptional day in an equestrian center and participated in many activites, in the presence of influencers and the guest Satine Wallé, interpreter of the series soundtrack.

MICRO & MACRO-INFLUENCE

SOCIAL MEDIA & ACQUISITION

EVENT

VIDEO & MEDIATISATION