Com ‘des Enfants, a strategic consulting agency specialized in generational marketing, is continuing its development and announces the awarding of a Digital Strategy Award as well as the winning of 4 new budgets.
Com ‘des Enfants has set up a digital activation campaign around Universal’s flagship children’s license: “The Trolls”. The “Poppy Coronation Party” campaign reached 2.6 million people and the video related to the contest and event was viewed 1.4 million times.
To get to know more about the project, click here.
At the beginning of the year, 4 clients entrusted their marketing activation strategy to the agency:
• DREAMWORKS ANIMATION for the development of awareness of the Spirit franchise in France, broadcast on Gulli, which targets girls from 6 to 12 years old. The device imagined by the agency was based on the production and recording of the video clip of the Spirit OST with Youtuber Satine Wallé.
Digital activation, PR, events and influencer marketing.
• AUCHAN RETAIL INTERNATIONAL for the launch of a new product range for kids (toys) within 14 countries, including an international marketing campaign.
Communication concept, video, POS and store layouts.
• ENTERTAINMENT ONE for visibility actions of the Peppa Pig license on the theme of reading, on the occasion of the World Book Day, for young children from 2 to 5 years old.
Influencer marketing, video, PR.
• CEETRUS for the creation of the animation Explorateurs en herbe “Conquering Space” deployed in 17 shopping centers, aimed at children from 3 to 12 years old. From March 5th to April 27th, traffic-generating animations lead children to become real cosmonauts (the animation includes a photocall, a VR booth, a creative workshop, an obstacle course, a planetarium …).
Scenography, events and animations for kids.