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GENERATIONAL MARKETING AGENCY

1. ETUDES

RESEARCH & INSIGHTS

We use quantitative and qualitative research methodologies to understand each target and guide brand strategies.

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5. SOCIALMEDIA

DIGITAL & SOCIAL MEDIA

We use digital tools to create direct links between the brand and the different generations.

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2. STRATEGIC

STRATEGIC THINKING

We help companies with their global Marketing and Communication strategy aimed at families.

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6. LICENSING

LICENSING

We highlight the licenses and heroes of the kids universe to create a strong link with families.

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3. INFLUENCE

INFLUENCE

We find the influencers who will be able to get the word out about the brands, making sure that their values and visual universe are in line.

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7. ESPACES

DESIGN & LAYOUT

We create unique customer journeys and “family-friendly” spaces for a strong emotional experience with the brand.

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4. BRAND CONTENT

BRAND CONTENT

We create meaningful contents, that bring value to brands and generate customers’s commitment.

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USE CASES

BLOG

16 March 2022

Focus on generational strategy

A FAMILY HISTORY Many brands cross generations and benefit from a longevity that allows them to share the daily life of families, over the years and […]
16 March 2022

LICENSES: A TOOL FOR MARKETING CONQUEST?

Each year, the barometer* of the favorite entertainment brands of European children aged 0 to 14 is published. It is no surprise that in the 2021 […]
9 March 2022

METAVERSE: A MARKETING OPPORTUNITY?

WHAT YOU NEED TO KNOW ABOUT METAVERSE If we refer to its English origin “metaverse” is a contraction of “meta” and “universe”. It is simply a […]