STRATEGY

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16 March 2022

Focus on generational strategy

A FAMILY HISTORY Many brands cross generations and benefit from a longevity that allows them to share the daily life of families, over the years and […]
16 March 2022

LICENSES: A TOOL FOR MARKETING CONQUEST?

Each year, the barometer* of the favorite entertainment brands of European children aged 0 to 14 is published. It is no surprise that in the 2021 […]
9 March 2022

METAVERSE: A MARKETING OPPORTUNITY?

WHAT YOU NEED TO KNOW ABOUT METAVERSE If we refer to its English origin “metaverse” is a contraction of “meta” and “universe”. It is simply a […]
18 February 2022

Internationational : opt for glocalization

Globalization or at least internationalization, which has been observed for decades, is no longer a concept to be defined. As a brand, once well established on […]
15 February 2022

Branding: Know yourself to be recognized

It is common to hear about branding strategy and brand content among brands and their benefits. What is this marketing lever that is more and more […]
1 October 2017

Com’ des Enfants is 9 years old!

For 3,287 days, Com’ des Enfants has been working to create links between brands and families… Happy birthday of the 9 years to our strategic consulting […]