children

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16 March 2022

Focus on generational strategy

A FAMILY HISTORY Many brands cross generations and benefit from a longevity that allows them to share the daily life of families, over the years and […]
16 March 2022

LICENSES: A TOOL FOR MARKETING CONQUEST?

Each year, the barometer* of the favorite entertainment brands of European children aged 0 to 14 is published. It is no surprise that in the 2021 […]
23 February 2019

Digital Family

If the “Generation Y” has always been immersed in the digital world, parents and grandparents are also increasingly present on it. Having become -for the economic […]