With family models and European generations in constant evolution,
it seems necessary to regularly survey your targets to shape your
strategic orientations and brand content.
CHARTING THE COURSE OF TOMORROW’S COMMUNICATION
From strategic positioning studies to product testing and advertising, Com’ des Enfants uses quantitative and qualitative research methodologies to survey and understand French and European children and/or their parents, thus obtaining relevant insights for your brand, your products or your company.
SEVERAL STEPS IN THE CONSTRUCTION OF YOUR INSIGHTS
According to your stakes, we accompany you to :
- find the right study approach,
- compose the study sample representative of your target audience,
- write the questionnaire and/or the discussion guide,
- carry out the stimulus designed to loosen the tongues of each member of the family,
- distribute the questionnaire, conduct the interviews or round tables,
- compile the results to extract the relevant “insights” that will be provided to you in the form of a complete report.
“To listen well is almost to answer.”
Pierre Carlet de Chamblain de Marivaux
QUANTITATIVE STUDIES | SATISFACTION SURVEYS ONLINE CONSUMER PANELS
POSITIONING STUDIES | PRODUCT TESTS |
VERBATIM REPORTING | REPORTING & ANALYSIS | ETC.