Burger King

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#CONSULTING   #STRATEGY   #LICENSING #GIFT  #ACTIVATIONPLAN

We accompanied Burger King France’s Marketing Department in the making of its strategy and line-up licensing for the 4-12 years olds since 2020, based on a benchmark and strong insights to offer licensing gifts generating a brand preference among families. We play a full role with Burger King teams, from the negociation of licensing deals,  the creation of some fun gifts, to the activation plan around licensing gifts.

WORK IN PROGRESS

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